Privacy Policy

Effective date: May 13, 2026

1. Introduction

This Privacy Policy explains how QAG Ltd ("Aquisor", "we", "us", "our") collects, uses, and protects personal data when you visit our website aquisor.com or interact with us through the contact form.

We are committed to protecting your personal data and handling it in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

2. Who we are (the data controller)

QAG Ltd is the data controller for any personal data collected through this Website.

  • Company number: 16698678
  • Registered office: 22 Chancery Lane, London, WC2A 1LS, United Kingdom
  • Contact for data protection enquiries: info@aquisor.com

3. What personal data we collect

We collect personal data that you provide to us directly when you complete the contact form on the Website. This includes:

  • your full name;
  • your work email address;
  • your company name;
  • any other information you choose to include in your message.

We also collect limited technical and usage information automatically when you visit the Website, including:

  • your IP address (anonymised where possible);
  • browser type and version;
  • device type and operating system;
  • pages visited, time spent on pages, and referring website;
  • approximate geographic location (country and region level) derived from your IP address.

This automatically collected information is processed through our analytics provider (see Section 11) and is used to understand how visitors use our Website.

4. How we use your personal data

We use the personal data you provide to:

  • respond to your enquiry;
  • communicate with you about our services where relevant to your enquiry;
  • maintain a record of our communications for business and compliance purposes;
  • understand how visitors use our Website and improve its content and functionality.

5. Legal basis for processing

Under the UK GDPR, we rely on the following legal bases for processing your personal data:

  • Legitimate interests: to respond to enquiries, communicate with prospective and existing clients, operate our business, and understand how our Website is used. Our legitimate interests are balanced against your rights and freedoms as a data subject.
  • Consent: where you have given consent for a specific purpose, such as accepting cookies for analytics, or accepting these terms when submitting the contact form. You may withdraw consent at any time by contacting us or adjusting your cookie preferences.

6. How long we keep your personal data

We retain personal data only for as long as is necessary for the purposes set out in this Policy:

  • Contact form enquiries that do not lead to an ongoing business relationship: retained for up to 24 months and then deleted.
  • Communications related to active or potential client relationships: retained for the duration of the relationship and for up to six years afterwards, in line with general UK business record-keeping practice.
  • Analytics data: retained by Google Analytics for up to 14 months from collection.

7. Sharing your personal data

We do not sell your personal data. We may share it with:

  • Service providers who help us operate the Website and our business (including our website host, email provider, and analytics provider). These providers act on our instructions and are bound by appropriate contractual obligations.
  • Professional advisers such as our lawyers, accountants, and auditors, where necessary.
  • Regulators or law enforcement where we are required to do so by law.

8. International transfers

Some of our service providers may be based outside the United Kingdom, including Google LLC (our analytics provider), which is based in the United States. Where personal data is transferred outside the UK, we ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement, the EU Standard Contractual Clauses with the UK Addendum, or transfers to jurisdictions recognised as providing an adequate level of protection.

9. Your rights

Under the UK GDPR, you have the following rights in relation to your personal data:

  • the right to be informed about how we use your personal data;
  • the right to access the personal data we hold about you;
  • the right to request correction of inaccurate personal data;
  • the right to request erasure of your personal data in certain circumstances;
  • the right to restrict or object to the processing of your personal data;
  • the right to data portability;
  • the right to withdraw consent at any time, where we rely on consent.

To exercise any of these rights, please contact us at info@aquisor.com. We will respond within one month.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters. Details are available at ico.org.uk.

10. Cookies

A cookie is a small text file that is stored on your device when you visit a website. We use the following categories of cookies on the Website:

Essential cookies

These cookies are necessary for the Website to function correctly. They do not require consent under PECR.

Analytics cookies

We use Google Analytics 4 to understand how visitors use our Website. These cookies (including _ga and _ga_*) collect information such as the pages you visit, time spent on pages, and approximate geographic location. This information is aggregated and used to improve our Website.

Analytics cookies are non-essential and are only set after you provide consent through our cookie banner. You can withdraw consent at any time by clearing your browser cookies and revisiting the Website, or by adjusting your browser settings to block cookies.

11. Google Analytics

Our Website uses Google Analytics 4, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies and similar technologies to analyse how visitors use the Website.

The information generated by these cookies about your use of the Website (including your IP address) is transmitted to and stored by Google on servers that may be located outside the United Kingdom. We have configured Google Analytics to anonymise IP addresses where possible.

Google may use this data, on our behalf, to:

  • evaluate your use of the Website;
  • compile reports on Website activity;
  • provide other services relating to Website activity and internet usage.

Google does not associate your IP address with any other data held by Google. You may refuse the use of cookies by adjusting your cookie consent or by installing the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.

For more information on how Google processes data, see Google's Privacy Policy at policies.google.com/privacy.

12. Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, accidental loss, alteration, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

13. Changes to this Policy

We may update this Policy from time to time. The version in force is the version published on the Website at the time of your access. Material changes will be highlighted on this page.

14. Contact

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at info@aquisor.com.

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